Category
Corporate Events and Brand Engagement
Overview
AUX Media Group produced the regional product launch for VERTEX Technologies, delivering a full end to end experience that combined show direction, creative development, and technical execution. The event brought together partners, customers, and media in a fast paced corporate environment where clarity, timing, and brand presentation were key.
Client
VERTEX Technologies
Year
2025
Project Summary
The launch introduced VERTEX’s new enterprise hardware line to the APAC market. AUX managed the overall show flow, stage design, multimedia content, audience experience, and live broadcast stream for regional partners. The goal was to create a high impact but efficient corporate experience that aligned with the client’s brand and product positioning.
Challenge
The client required a concise but engaging format that highlighted technical features without overwhelming the audience. Timelines were tight, global stakeholders needed alignment, and the event required a hybrid format with both in person and online audiences.
Solution
AUX provided show design, content direction, and technical operations across staging, lighting, audio, LED, and broadcast. The team developed a structured presentation flow supported by branded motion graphics and product highlight visuals. Rehearsals were run with presenters to ensure smooth transitions and confident delivery.
Results
- Strong audience engagement across both physical and livestream channels.
- Clear product storytelling with positive feedback from partners and press.
- Full technical reliability across show segments.
- Efficient setup and teardown that met the venue’s operational requirements.
Why This Project Matters
This project reflects AUX’s ability to support corporate clients with polished, brand aligned event delivery. It shows how we combine creative direction with technical precision to support business goals and product messaging.